Boullier: Honda must embrace F1 culture

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McLaren racing director Eric Boullier has said Honda to
need to attain a better understanding of Formula 1 in order to
become a success in the sport.

Executive director Zak Brown recently revealed that Honda were
“spending what it takes” to try and resolve the plethora of
problems that are preventing McLaren from being competitive.

However, Boullier believes it is knowledge, and not just money,
that Honda need if they want to be a successful brand in
Formula 1.

“They only need one thing, which is to understand and integrate
the F1 racing culture,” Boullier told

“What I mean by that is: the way we behave in racing and
Formula 1 is all driven by a calendar, by some fixed targets,
fixed dates, laptime gains; we always try to go to the best
solution as fast as possible.

“Where a car manufacturer is running a project, you can have a
few weeks delay and it’s not going to change the product, it’s
not going to change the business model.

“In racing, if you don’t bring your upgrade for race one, in
race one you will be nowhere. That is this racing mentality.

“It’s as far as going to suppliers and making sure that if they
do something in one month, the next time they do it in three
weeks, and from three weeks to two weeks.”

“We value more the time gained than the money spent. This is a
different approach from the rest of the world.”

While Honda has invested in setting up a secondary engine
facility in Milton Keynes, Boullier believes the fact that
Honda’s main base in Japan slows the team down in making

He added: “This is why Mercedes is based in England, and I
guess they benefit from the supply chain, from people with
experience of F1.

“Our suppliers maybe cost twice as much [as Honda’s] but are
three, four, five times faster. In some ways you can realise
the corporate influence is not helping to be efficient.

“The more you behave like a corporate company, the more process
inherited from a corporate company, the slower you are, the
less agile you are, which doesn’t fit the racing culture.”

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